When President Barack Obama recently told The New York Times Magazine that he was reading “Netherland,” the novel caught fire.Sales quickly rose by 40 percent and as of last week, the book had sold more than 95,000 copies.
“It was getting so much attention and we were in such demand that we decided to move up the release of the paperback by a month,” said Russell Perreault, vice president and director of publicity at Vintage Books, the novel’s publisher. “It’s been fantastic.”
Like presidents before him, when Obama reveals the current title on his nightstand, good things happen for that book.
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Dr Geoff Pound
